La Michoacana Plus
Classification: Restaurant.
Type: Tenant Improvement, Interior.
Location: Tolleson, AZ.
Area: 1,750 sq.ft.
Year: 2023

La Michoacana Plus is part of a growing franchise network of Mexican ice cream parlors, recognized for their vibrant identity, colorful interiors, and nostalgic connection to traditional Mexican paleterías. While the brand already establishes a strong design language across locations—bright color palettes, playful graphics, and bold signage—our team was responsible for developing and executing a new floor plan that adapts the standard identity to this particular site while optimizing flow, accessibility, and customer experience.

The brand’s pre-established visual approach was respected and amplified:

Color Strategy: Use of pink, lime green, orange, and yellow in arches, signage, and graphics reinforces brand recognition.

Material Palette: Durable tile flooring, washable wall surfaces, and stainless-steel equipment ensure longevity in a high-use food-service environment.

Lighting: Ceiling-integrated lighting combined with colorful illuminated panels highlights the products and contributes to the festive atmosphere.

The plan was developed to maximize visibility of products and ensure an intuitive customer flow:

The main façade introduces the brand identity with bold signage, accessible entry doors, and colorful window graphics. Upon entering, customers are immediately immersed in the playful brand environment through vibrant finishes, rainbow-colored arches, and illuminated graphics.

The ice cream and snack display counter is positioned front-and-center, aligned with the entry axis. This placement creates an immediate visual connection between customers and the products. Overhead digital menu boards provide clear orientation and flexibility for seasonal or promotional items.

The floor plan establishes a logical flow: entry → product viewing → ordering → cashier → pick-up. The wide front zone allows for high customer turnover while preventing congestion.

Service areas, prep counters, and storage are organized behind the display zone, ensuring quick staff circulation while keeping operations discreet from the public view. Placement of sinks, refrigeration units, and work surfaces follow health code requirements while minimizing unnecessary movement.